Sellars Absorbent Materials

SellarsSellars Absorbant Materials, based in Milwaukee and with an office in Atglen, Pennsylvania, manufactures and markets multi-use disposable towels, wipes, and absorbents for commercial and consumer use. The company is able to compete successfully with much larger firms using what Sellars terms Green Innovation™ leveraging its proprietary technology to use waste raw materials to create higher performing products at lower or competitive prices. The companys products include disposable high-performance shop towels, absorbent pads for commercial applications, consumer kitchen towels, and absorbent booms (which were used in the aftermath of the Gulf Oil Spill). Sellars produces products under their own brands and for other brands, such as John Deere and Brawny.

Founded in 1985, Sellars’ key value proposition is the use of recycled and waste materials, including newsprint, base paper, and cotton waste destined for the landfill, as the raw materials in its high-performing products.  The company uses 25 to 35 percent less water than comparable manufacturing facilities, and less energy is needed in the drying process. Over the past year, Sellars used over 4,700 tons of base paper with recycled content and 128 tons of newsprint, as well as recycling 325 tons of trim scrap from its internal production.  The firm’s GreenX product is one of the few towels certified by the EPA for its post-consumer recycled fiber content, and its patented package design reduces cardboard use by 80% and allows 50% more product to fit on a truck.

Sellars’ more than 115 diverse employees, representative of the communities in which it is based, are central to the firm’s success, along with its strong workplace culture.  A key part of that culture is the belief that in order to innovate, all employees must share a common understanding of the company’s vision and strategy.  One way management works to do this is by sharing key production metrics at monthly meetings.  Sellars provides workforce gain sharing, a matched 401-k, and a competitive healthcare plan, as well as ongoing training and the opportunity to advance into more responsible positions.

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